Funnels and custom events

Custom events

With the analytics script on a page, you can send your own events like this:

window.spintaxifyAnalytics('signup')

Call it at the moment the thing happens: a signup, a download, an add-to-cart. Events show up under Custom events in Analytics, and you can build goals and funnels on top of them.

One catch: events only exist from the day you start sending them. Nothing is collected backwards.

Funnels

A funnel is a path in steps — landing page, pricing, signup — with counts for how many visitors reach each step and where they fall off.

1. In Analytics, go to Funnels and add one.
2. Add the steps in order. Each step is a page view (path, matched with the same conditions goals use) or a custom event.
3. Add as many steps as the journey actually has.

Keep the steps in the order visitors really take. A step nobody can reach will sit at zero forever, which tells you nothing. Two or three steps is a good start; add more later if you need them.