Analytics overview

Visitors, sources, pages, locations, devices, Google Search and AI traffic.

The Analytics page for one site
Analytics

Open Analytics and you get one page per site: where visitors come from, what they read, and what it earned. Pick the site and the date range at the top (Today, Yesterday, 7, 30 or 90 days, or a custom range).

The numbers at the top

Visitors and pageviews for the period, bounce rate (visitors who left after one page), average session length, and Online now, which opens the Realtime view and the live globe.

The chart switches between Visitors and Pageviews. Turn on Compare to put the previous period next to the current one. Filter narrows everything at once — only Chrome visitors, say, or only one country.

Sources

Channels, referrers and campaigns, including UTM campaigns. Once Google Search Console is connected (below), you also get Keywords and Google Search: the searches that brought people in, and your indexing status.

Pages, places, devices

  • Articles and Pages — most viewed content, with a Details view per page.
  • Landing and Exit pages — where visits start and end.
  • Location — countries, regions and cities, on a world map.
  • Technology — devices, browsers, operating systems, screen sizes, languages.

Goals, revenue, AI traffic

Goals and Funnels and custom events track the actions that matter. Revenue tracking matches payments to visits. There is also an AI and bot traffic section: visits from AI assistants and crawlers such as ChatGPT, Claude, Gemini and Perplexity.

Google Search Console

Connect it from the Analytics settings. The connection is read-only: Spintaxify can look at your search clicks and keywords, never change anything. You can disconnect it whenever you want.

Something missing? Contact us and tell us what you were looking for.